Marketing that survives diligence.
Operating partners don't want activity. They want infrastructure: reporting that's comparable, CAC that's defensible, and playbooks that transfer across the portfolio.
Audit, quick wins, and standardized reporting across the platform.
What works at one company, written down and rolled out to the next.
Spend that answers to the model, not to the channel.
Marketing's number, in the format the room expects.
A platform-level marketing audit.
Monthly operating reviews. Quarterly board-ready reporting.
Infrastructure that adds to the multiple, documented for diligence.
Every value creation plan lists marketing. Few portfolios build it.