SEO didn't die. It evolved.
Your next customer didn't Google you. They asked an AI, and it answered from whoever made themselves easiest to cite. Search didn't shrink. It moved.
Crawlable, fast, structured. The unglamorous work that decides whether anything else matters.
Content mapped to what buyers actually ask, written to be quoted, not just ranked.
Show up in the answer, not on page two of the results.
Citations, reviews, and mentions that make machines and people trust you.
A visibility audit: Google and the AI engines, side by side.
Monthly sprints against quarterly targets.
Rankings are vanity. Pipeline from search is the number.
Every AI answer cites somebody. It should be you.