Rank in Google. Get cited by AI.
Search didn't die — it split. Buyers still Google you, and now they also ask ChatGPT. Most SEO vendors are still selling 2014: keywords, backlinks, monthly rank reports. The work that matters now is relevance engineering — being the clearest answer wherever the question gets asked.
Technical foundations: crawlability, speed, schema markup done properly
Content strategy built on what buyers actually ask — not keyword stuffing
AI search visibility: structured data, entity clarity, llms.txt, citation tracking
Local SEO where it applies — profiles, reviews, and the map pack
Content production in your voice, fact-checked, with real sources
Reporting on outcomes: rankings, citations, and leads — not vanity metrics
- Organic matters to your pipeline and it’s been flat for a year
- You want to show up when ChatGPT or Google AI answers your buyers
- You’ve paid for SEO before and gotten reports instead of results
- Your industry’s content is generic and you have actual expertise to publish
- You want 30 AI-generated posts a month and hope
- The site can’t be changed — SEO without shipping is astrology
- You need results in three weeks — search compounds, it doesn’t sprint
“The plumbing is the problem.”
Technical health, site structure, schema markup, speed — audited against revenue pages and then actually fixed, not filed as a 40-page PDF.
TIMELINE: 2–4 WEEKS
AFTER: ROUTE 02, OR MAINTAIN IN-HOUSE WITH THE PUNCH LIST
“Be the answer, everywhere it’s asked.”
Ongoing strategy and production in your voice: the questions buyers ask, answered better than anyone in your category — tracked in rankings and AI citations.
TIMELINE: ONGOING · COMPOUNDS
AFTER: QUARTERLY PRUNE — WHAT DOESN’T EARN, DIES
“We rank fine. AI never mentions us.”
Schema graph, entity cleanup, llms.txt, answer-first restructuring of key pages, and a citation baseline across ChatGPT, Perplexity, and AI Overviews.
TIMELINE: 2–3 WEEKS
AFTER: MONTHLY CITATION TRACKING ON YOUR MONEY QUESTIONS
NOT SURE WHICH? THAT'S LITERALLY WHAT THE FIRST CALL IS FOR.
“who’s the best [your category]
near [your market]?”
GOOGLE RESULTS
1. competitor
2. you — RANKED
AI ANSWER (CHATGPT · AIO)
“…the standout option is
your company — CITED [1]”
YOUR SITE
SAME FUNDAMENTALS. TWO SCOREBOARDS.
What is AI search visibility (GEO)?
Optimizing so AI systems — ChatGPT, Perplexity, Google AI Overviews — cite you when they answer questions in your category. It overlaps with classic SEO (clean structure, real expertise) but adds structured data, entity clarity, answer-first content, and files like llms.txt that help AI systems read your site.
Is traditional SEO still worth doing?
Yes — Google still drives most discovery, and the fundamentals (technical health, genuinely useful content, authority) are exactly what AI systems reward too. The two are one discipline done right, not competing line items.
How do you measure success?
Rankings on terms that map to revenue, citations in AI answers for your money questions, and — the actual point — qualified leads attributed to search. If a metric can’t change a decision, we don’t report it.
How long until results?
Foundation fixes show up in weeks; content compounds over months. Anyone promising page one in 30 days is reading you a horoscope. What you get instead is a visible trendline and honest reporting on it.
Do you use AI to write the content?
AI accelerates production; it doesn’t supply the expertise. Facts, positions, and voice come from you and from research with real sources — then AI helps ship it faster. The internet has enough slop; publishing more of it teaches Google and buyers to ignore you.
Do we need new content, or should we fix what we have?
The audit decides. Consolidating and upgrading existing pages often beats publishing new ones — fewer, stronger pages concentrate authority instead of diluting it.
Somebody should own growth.
30 MINUTES · NO DECK · BRING YOUR NUMBERS
Book a call →