Glenmont Consulting
FIELD INSTRUMENT No. 002

The real cost of the CMO seat.

Salary is the visible half. Load, recruiter fee, and six months of ramp are the half the budget meeting forgets. Run your numbers — both options, year one, side by side.

ASSUMPTIONS EDIT FREELY
YEAR ONE, SIDE BY SIDE LIVE

FULL-TIME CMO

FRACTIONAL CMO

THE DELTA

stays in the business, year one

COMMON QUESTIONS
Where do the default numbers come from?

The salary default reflects mid-market CMO compensation; the 30% load covers benefits, bonus, and payroll costs; recruiter fees typically run 20–30% of first-year salary; and new executives take about six months to reach full productivity. Adjust any of them — it’s your math.

Isn’t a fractional CMO less available than a full-timer?

Fewer hours, same accountability. The honest comparison is output per dollar: most $5M–$100M companies need senior judgment applied consistently, not a full-time calendar filled. When you truly need the full-time seat, the fractional engagement should tell you so — ours does.

What does Glenmont’s fractional engagement cost?

Typically $5K–$15K per month as a flat retainer depending on scope and cadence. The full breakdown lives in the pricing guide linked below.

Like the math? Meet the operator.

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