Glenmont Consulting
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STANDARD OPERATING PROCEDURE

Diagnose. Decide. Ship. Compound.

Every engagement — fractional CMO, engine, or build — runs on the same four verbs. This page is the whole playbook, published. It only works if you actually do it, which is why publishing it costs nothing.

THE SYSTEM UNDER MANAGEMENT
The full loop, run as one system Five functions — demand, conversion, follow-up, reputation, intelligence — connected in a cycle around one accountable owner. ONE OWNER DEMAND ads · seo · content CONVERSION pages · tools · offers FOLLOW-UP crm · sequences · speed REPUTATION reviews · proof · presence INTELLIGENCE reporting · diagnosis
FIVE TOOLS EACH OWN A SLIVER OF THIS. NOBODY OWNS THE CIRCLE. THAT'S THE JOB.
THE FIRST 90 DAYS NO MYSTERY
WEEKS 1–2 The read Access everything: analytics, ads, CRM, rankings, reviews, intake. Interview the people who touch revenue. No recommendations yet — just the full picture.
WEEKS 3–4 The diagnosis A short memo: where growth actually leaks, what it costs you, and the ranked list of moves with math. You’ll disagree with some of it. Good — that’s the meeting.
WEEKS 5–8 First shipments The top fixes go live — pages, campaigns, tracking, automations. Not a roadmap of them. The things themselves.
WEEKS 9–13 The rhythm Monthly cycle locks in: diagnose, decide, ship, measure. Reporting that says what happened, why, and what changes next month.
WHAT LANDS EVERY MONTH

A decision memo — 1–2 pages, not a 40-slide export

The shipped list: what went live this cycle, with links

Numbers against the goal: leads, cost, rankings, revenue signals

Next cycle’s moves, ranked, with the reasoning

One honest paragraph: what isn’t working yet

WHY IT'S FAST THE AI PART, PLAINLY

The diagnosis-to-shipped gap is where most marketing dies. A finding becomes a brief, the brief becomes a vendor quote, the quote becomes a six-week project, and the quarter is gone.

Glenmont runs AI-integrated production under one operator: the person who found the leak builds the fix — pages, tools, campaigns, reporting — usually the same week. Recent receipts: a 71-page industry directory in one working day; a full brand and website in three.

AI DOES THE PRODUCTION MATH. JUDGMENT STAYS HUMAN, SENIOR, AND ACCOUNTABLE.

The playbook's public. The work isn't.

30 MINUTES · NO DECK · BRING YOUR NUMBERS

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