Paid media, managed like it’s our money.
Ad platforms are optimized to spend your money; someone on your side has to be optimized to make it back. Glenmont runs paid search and paid social against revenue — and because the build capability is in-house, the budget lands on pages built to convert, not whatever the site already had.
Google Ads and Local Services Ads — structure, bidding, and query hygiene
Paid social where the audience math supports it
Landing pages built in-house, shipped with the campaign
Conversion tracking that survives audits — calls, forms, and revenue
Weekly optimization with a paper trail: what changed and why
Reporting in dollars: cost per lead, cost per acquisition, return on spend
- You’re spending $3K+/month and can’t say what a lead costs
- The agency reports clicks; you’d like revenue
- Campaigns point at a homepage that was never built to convert
- Seasonality matters and the budget should breathe with it
- The offer or economics don’t support paid acquisition yet
- You want set-and-forget — paid is a weekly discipline
“It’s running. It’s just not working.”
Account teardown, tracking rebuilt so numbers mean something, structure fixed, waste cut. Then the weekly optimization rhythm starts from a foundation you can trust.
TIMELINE: 2–4 WEEKS TO STABILIZE
AFTER: ONGOING MANAGEMENT — OR TAKE IT BACK IN-HOUSE
“First serious dollar of paid.”
Economics check first — if the math doesn’t support paid yet, we say so and you keep your budget. If it does: tracking, structure, and creative built to measure from day one.
TIMELINE: 2–3 WEEKS TO LIVE
AFTER: WEEKLY OPTIMIZATION WITH A PAPER TRAIL
“The clicks deserve better than the homepage.”
Campaigns and purpose-built landing pages shipped together, by the same operator — so the message match is exact and the leak between click and lead closes.
TIMELINE: DAYS–2 WEEKS
AFTER: TEST → KILL LOSERS → SCALE WINNERS
NOT SURE WHICH? THAT'S LITERALLY WHAT THE FIRST CALL IS FOR.
EVERY DOLLAR MAKES THIS TRIP. MOST MANAGERS ONLY WATCH THE FIRST HOP.
SPEND
the budget
CLICKS
platform’s job
LANDING
your site’s job
LEADS
the point
What budgets do you work with?
Typically $3K–$50K/month in spend. Below that, the management fee distorts the math and we’ll say so; above it, structure and tracking matter more than tricks.
Why does in-house build capability matter for ads?
Because the click is half the campaign. When the diagnosis says the landing page is the leak, we ship a new one that week — instead of filing a request with a web vendor while the budget keeps burning.
How fast should paid show results?
Tracking and structure land in the first two weeks; meaningful cost-per-lead trends take 30–90 days depending on volume. Anyone promising day-one performance is reading you the platform’s optimism, not your P&L.
How do fees work?
Flat monthly management scoped to account complexity — not a percentage of spend, so the recommendation to raise or cut budget is never self-interested.
Search or social — which first?
Wherever your buyer’s intent already lives. For most service and B2B businesses that’s search and LSAs first — capturing demand beats manufacturing it. Social earns its budget once the capture layer converts.
Can you audit accounts our current agency runs?
Yes — that’s the most common starting point. The accounts are yours (and if they’re not, that’s finding number one). You get the teardown either way; what happens next is your call.
Somebody should own growth.
30 MINUTES · NO DECK · BRING YOUR NUMBERS
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